Saturday, April 10, 2021

What Blockchain Projects Get Wrong in Crypto Marketing

Having an innovative and effective way to reach your target audience is key to achieving cryptocurrency marketing success. Many blockchain projects fail because of their lack of expertise and knowledge in promoting their project to the crypto community.

Not building a website

There is much to gain from online exposure and blockchain projects are not an exception. If you are keen, you must have noticed that many blockchain projects publish updates on Medium rather than their own website. Why? Because content on Medium usually gets ranked high on Google due to its high domain authority. But that strategy may not be effective in the long-term. Writing on Medium helps to create the buzz now, but it won’t help you convert that traffic into investors because very few people will visit your website.

Read Also: Cardano, Ethereum Top on Github as Blockchains with Most Daily Development Activities in 2019

One of the best practices for crypto marketing is to focus on building your brand by creating high-quality content that incorporates relevant keywords on your blog. This will help you to rank higher on the search engine result page which in turn increases traffic. It also ensures that visitors are staying on your site which helps to boost your conversions.

Not assembling the right team 

When finding the right team to execute your project, you need to not only make sure that each individual player is strong, but also that the team’s strengths work together like pieces of a puzzle.

Read Also: CSO of OKEx Challenges Binance over How Its Female Employees are Wrongly Used for Marketing

Not tracking your crypto marketing progress

As a project, you need to utilize various tools to monitor the traction that your project will develop. Tracking your project’s activity with tools like Google Analytics, community engagements, and trading metrics will help you learn from your mistakes faster and respond more effectively.

Not getting competitive

You also need to study other similar projects that have seen success and learn what makes their crypto marketing strategy give them the high business profiles that they have obtained. Partnering with such projects can also help increase trust and boost your crypto marketing campaigns. Also, you need to communicate—with clarity and consistency—about how your technology is viable, convincing, and promising.

Read Also: American Singer Gene Simmons Reveals Investment in Litecoin (LTC)

Not recognizing your limitations

If you do not already have a crypto marketing agency that is responsible for expanding your target audience and further your workflow, you may want to invest time and money into that for your project to succeed. This will ensure that you have the freedom to assess other needs of your business while having your crypto marketing strategy is covered.


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