Thursday, November 26, 2020
No menu items!
  • News
  • Cryptocurrency
  • Contact Us
More

    CSO of OKEx Challenges Binance over How Its Female Employees are Wrongly Used for Marketing

    Must Read

    Credible Crypto: To Be Able To Buy XRP between $0.38 and $0.55 Is a Blessing

    A top cryptocurrency analyst identified on Twitter as Credible Crypto has recently stated that having the opportunity to buy...

    Coinbase CEO Brian Armstrong Explains Burdensome Crypto Wallet Rules That Trump Administration May Rush Out

    Brian Armstrong, the CEO of the US-based cryptocurrency exchange, Coinbase, has recently hinted at the crypto community about burdensome...

    Santiment: XRP Is Set To Surpass Ethereum in a Key Metric Maintained By ETH for Seven Months

    The cryptocurrency intelligence platform, Santiment, has indicated that the third-largest cryptocurrency by market cap, XRP, is set to surpass...
    Tobi Loba
    Tobi Loba
    Tobi-Loba is a creative and an award-winning writer with over 5 million readers from all over the world. She has B.A in English and Literature from a reputable University and currently studying for her M.A in the same field. She recently became a contributor at Herald Sheets in order to fulfill her thirst in reporting crypto and blockchain occurrences, the interest she built over the years.




    Alysa Xu, the CSO at OKEx exchange has some hours ago challenged the manner in which Binance, the arguably largest exchange by trading volume, uses its female employees for marketing.

    She further stated that women deserve care and respect rather than objectifying them publicly, which directly or indirectly hurts the industry in the process.

    This came about after Molly, the Head Marketing at HashKey Hub revealed the marketing strategy adopted by Binance exchange, whereby, young women are used as a public object to gain attraction.

    She pinpointed a post shared by Binance CMO, Heyi on Weibo a few days ago. The post was about the requirement needed for the available job meant for female job seekers at the crypto exchange.

    According to what Molly reported, the interested female applicants must be beautiful and young, with big boobs. She captioned her tweet with the screenshots of the post on Weibo to back up her claims.

    Molly shared this, “Not sure binance reached a new low or just good at marketing, heyi their CMO posted weibo few days say they’re are hiring the only requirements are beautiful young girl with big boobs (literally what she said), and today they’ve announced their new hiring .. very interesting

    CSO OKEx Responded With a Message to Binance

    CSO at OKEx, Alysa Xu expressed her displeasure towards the marketing strategy. She said turning beautiful young girls to a public object of attraction is a dent to the reputation of the cryptocurrency industry.

    She thereby charged Binance exchange to stop disrespecting woman in such manner

    100% shocked by what Binance did to female employees. It’s def not OK to spread “daring” photos of young girls in client groups. Women should be appreciated & treated equally. Publicly objectifying females is hurting the industry. Please, stop challenging everyone’s bottom line,” Alysa Xu shared.

    The tweet has since attracted tons of reactions. The majority of the responders condemned such a pattern of marketing and charged the exchanged to turn over a new leaf. Some also came with instances to prove Molly and Alysa’s assertions right.




    LEAVE A REPLY

    Please enter your comment!
    Please enter your name here

    Latest News

    Credible Crypto: To Be Able To Buy XRP between $0.38 and $0.55 Is a Blessing

    A top cryptocurrency analyst identified on Twitter as Credible Crypto has recently stated that having the opportunity to buy...

    Coinbase CEO Brian Armstrong Explains Burdensome Crypto Wallet Rules That Trump Administration May Rush Out

    Brian Armstrong, the CEO of the US-based cryptocurrency exchange, Coinbase, has recently hinted at the crypto community about burdensome crypto wallet rules that the...

    Santiment: XRP Is Set To Surpass Ethereum in a Key Metric Maintained By ETH for Seven Months

    The cryptocurrency intelligence platform, Santiment, has indicated that the third-largest cryptocurrency by market cap, XRP, is set to surpass the leading digital currency, Ethereum...

    Binance Announces Support for Spark Tokens Airdrop Planned By Flare for XRP Investors

    Binance, the arguably largest cryptocurrency exchange by trading volume, has announced the support for Spark tokens airdrop planned by Flare Network for the XRP...

    Ethereum 2.0 Now Ready To Go Live On 1st December with Over 700,000 ETH Deposits

    Over the past two days, there has been a remarkable increase in the commitment of the Ethereum community towards the launch of ETH 2.0...

    More Articles Like This