Monday, June 14, 2021

VeChain Powers Yizhiji, Sino-French Cosmetics Brand to Authenticate Items and Create Owner-Brand Connection

A couple of hours ago, Yizhiji, a Sino-French Cosmetics Brand announced a partnership with VeChain, the leading enterprise blockchain platform, to use Blockchain-Traced NFC chips in its customized lipstick products.

According to the tweet shared by VeChain Foundation, the enterprise blockchain solution will serve as a means to authenticate Yizhiji’s cosmetics brand items and create a personalized connection between owner, brand, and product.

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VeChain Foundation tweeted, “At VeChain, we focus on unleashing the power of blockchain on the real economy. Learn how Yizhiji, Sino-French cosmetics brand is using the VeChain blockchain to authenticate items and create a unique connection between owner, brand and product!”

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Additional Information Regarding Yizhiji’s Progress and VeChain’s Involvement

Yizhiji was founded by Laurent Taisne, a scientist, who is a C-level executive with years of experience at L’Oréal, a well-known leader in the global cosmetics industry. Yizhiji aims at changing the rules of the cosmetics industry. To make this happen, the founder strategically employed the VeChain blockchain solution.

The first product of the firm is slated to launch in the first quarter of 2021 with a program on Chinese chat and payment app, WeChat. The product is a lipstick equipped with an NFC smart tag that will interact with the data stored on the VeChain blockchain.

The product is designed to allow customers to select their choice of shades, skin tones, lip tones, color families, and other customized features via the social and payment app WeChat. So, through that process, VeChain will be able to help the product store the life stories of customers.

According to Taisne in the video captioned in the announcement, messages in the form of video, audio, or photos could be linked by users with NFC. Seamlessly, users can then access the encrypted message stored on the VeChain blockchain by tapping their respective smartphones to scan the chip.

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Laurent Taisne noted:

“What makes this lipstick unique is that you can record a message, a meaningful message. All those memorable files will be accessible and encapsulated in the lipstick forever. VeChain blockchain allows us to authenticate the date and ownership of the message encapsulated in this new object. The value is in what you put inside.”


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Tobi Loba
Tobi-Loba is a creative and an award-winning writer with over 5 million readers from all over the world. She has B.A in English and Literature from a reputable University and currently studying for her M.A in the same field. She recently became a contributor at Herald Sheets in order to satisfy her thirst in reporting crypto and blockchain occurrences, the interest she built over the years.

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