Input Output Hong Kong (IOHK), the firm behind development in the Cardano ecosystem, shared the new development a few minutes ago, via its official Twitter handle.
According to the report, Atala SCAN is a tool created by IOHK to serve as an authentication solution. It will check the veracity of goods in the supply chain, and give end consumers the means to verify the authenticity of items or pharmaceutical products purchased.
“Atala SCAN is IOHK’s authentication solution, created with the specific purpose of checking the veracity of goods in the supply chain. It is empowering the end consumer to verify that their items are authentic, be it luxury goods or pharmaceutical products,” IOHK reported.
Atala SCAN is IOHK’s authentication solution, created with the specific purpose of checking the veracity of goods in the supply chain. It is empowering the end consumer to verify that their items are authentic, be it luxury goods or pharmaceutical productshttps://t.co/XOu8eTp0QS
— Input Output (@InputOutputHK) August 28, 2020
Emurgo Partners With Blackbird to Establish Brandmark
Emurgo, the marketing arm of Cardano (ADA), has announced a strategic partnership with Israel-based Blackbird Ventures to establish Brandmark, a new joint venture, and blockchain solution.
The collaboration is aimed at leveraging Emurgo’s tailored blockchain solutions suite and Blackbird’s expansive network to provide real-world solutions for large scale organizations.
Brandmark will comprise Emurgo’s traceability solution and other enterprise blockchain solutions. These solutions will be customized to meet the needs of large scale customers in the supply chain.
According to the report, Brandmark is made to be scalable for organizations and compatible with the future development of the Cardano blockchain.
Reacting to the new development, the CEO of Emurgo, Ken Kodama, said:
“Brandmark is a holistic approach to providing value to many stakeholders – from the Cardano community to large organizations, from farmers to consumers, and others – by partnering with Blackbird Ventures which has a proven track record of success and network-building. This joint venture further strengthens EMURGO as a key solutions provider with a product-market fit.”
Daniel Rosenfeld, CEO, Blackbird Ventures also said “Brandmark provides certainty in uncertain times and helps regain severed trust between communities, consumers, and manufacturers in multiple sectors, all the while lowering costs of quality control and certifications, across the entire supply chain. Blackbird Ventures has been in the front line of bringing new technology and innovation to multinational organizations in the past decade and Brandmark is the pinnacle of our ongoing efforts.”
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