By Solomon Odunayo
Ripple, the cross-border payment giant is adding a new role in line with its plan to expand its presence among Wall Street financial institutions.
The payment firm published a new job listing some hours ago, indicating it’s on the lookout for a vice president of marketing.
The position is specifically created to build Ripple’s corporate brand amid stern competition in the payment industry, and at the same time targeting influential players in the world of finance and cryptocurrency.
“This person’s three key charters will be: operationalizing and rapidly scaling Ripple’s B2B marketing funnel; building its corporate brand in a complex marketplace comprised of very diverse audiences – from Wall Street financial institutions to crypto influencers; and leading the testing and expansion of Ripple’s B2B2C brand to people who send and receive money internationally.”
Additionally, the job opening is as well meant for the clarification between Ripple and the digital token XRP. According to the payment firm, the new hire will also lead the building of brand awareness and properly shape market perception.
All these will be carried out via globally integrated campaigns, with the support of the firm’s Design and Corporate Communication teams.
Ripple stresses the focus of the new hire:
“Building brand awareness and shaping market perception through global integrated campaigns in partnership with our Design and Corporate Communications teams [while] developing our corporate narrative and thought leadership platforms to continuously increase our global market leadership and clarify the relationship between Ripple and XRP.”
As widely known, Ripple owns about 56 billion of the XRP, which implies relatively 56 percent of the total circulating supply.
According to the report recently published by Ripple, the just-concluded quarter saw a huge drop in sales of XRP to institutions. This was in line with the promise made by the payment firm, to drastically reduce sales of the digital currency.