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According to CNBC News, sports betting and gambling operator Entain would be making an investment of $133M in an international innovation program to create interactive gaming and sports activities in the Metaverse. The finance would assist start-ups in developing NFTs, VR, and AR apps.

In honor of the Metaverse

They would like to carry the torch with unique novel products and activities for clients and leverage its cutting-edge technologies to reinvent games, sports, as well as engaging entertainments for the Metaverse, according to CEO Jette Nygaard-Andersen, according to CNBC. The firm made the announcement on Monday. 

Customers would try out the latest items in 2 retail interaction areas or virtual reality arcades as components of this project. PartyPoker, Bwin, Ladbrokes, and Sportingbet are all owned by Entain, traded on the LSE.


Entain is among the FTSE 100 corporations known for operating online and in stores sectors and is among the world’s leading sports betting and gaming companies. They are known for offering bingo, sports betting, poker, and casino online through their exclusive digital system and handle a few of the sector’s most recognizable companies, like PartyPoker, Gala, Bwin, Coral, Foxy Bingo, Ladbrokes, BetMGM, Eurobet, and Sportingbet.

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They changed their name from GVC Holdings into GVC Group in December 2020 to highlight their goal of becoming the global leading name in sports betting and gaming activities. They have licenses in over twenty countries and function on the 5 continents worldwide.

Adding to its business-to-consumer activities, the company possesses unique technology in its key product categories and offers business-to-business solutions to third-party clients. In the United States, the company runs BetMGM, a partnership with MGM Resorts formed to take advantage of the chances given by sports betting and gaming legislation.

The company has grown significantly in the current years via a combination of organic expansion and M&A becoming a part of the world’s biggest publicly traded sports betting and gaming firms. Entain finalized the purchase of Ladbrokes Coral Group PLC in 2018, marking the company’s first foray into retails. 

This comes two years following the purchase of digital entertainment, a global internet provider, in 2016. MGM Resorts made an $11B deal to acquire the company last year. On the other hand, the board of directors declined the proposal, claiming that it undercuts the firm as well as its potential.

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Alicia Maher

By Alicia Maher

Alicia Maher is an accomplished news writer with a passion for storytelling. With years of experience in the field, she is skilled at delivering accurate, engaging, and insightful news coverage to her audience.