By George Ward
The world’s largest video-sharing platform, YouTube, is now under the leadership of Neal Mohan, the former Chief Product Officer at Google. On top of his impressive resume, Mohan is also a well-known advocate for integrating new technologies like blockchain, NFTs, and the metaverse.
In an interview with Bloomberg, Mohan expressed his optimism about these technologies and their potential to revolutionize the platform. He is confident that YouTube could use these technologies to offer unique experiences and exclusive content that viewers can only find in the metaverse.
Additionally, NFTs could facilitate the buying, selling, and trading of digital goods, allowing YouTube to monetize its user base in new and innovative ways.
Web3 And The Future Of YouTube
Mohan expressed enthusiasm for integrating new technologies into the video-sharing platform, such as NFTs, metaverse, and blockchain. He commented that Web3 holds the potential for creators to form deeper bonds with their followers and monetize their content in novel ways.
Mohan stated, “We have confidence that blockchain and NFTs could enable creators to cultivate stronger ties with their supporters. They can work together on new projects and gain revenue in previously unavailable ways.”
The new YouTube head emphasized utilizing NFTs to afford creators a verifiable means for fans to possess one-of-a-kind videos, photographs, art, and even experiences. Nevertheless, he insisted these new technologies need “responsible” handling.
He further highlighted that new technologies such as NFTs could create fresh revenue streams for creators, admirers, and viewers. Mohan remarked that the gaming industry would likely be the first to implement this development to increase interactions and make games more dynamic.
YouTube’s Former CEO Wojcicki Concludes Nine-Year Tenure
After nine years at YouTube, Wojcicki concluded her tenure last week and declared her intention to begin a new stage focused on her family, health, and individual endeavors. She created the revenue-sharing system during her term, and her team made other critical advancements.
Mohan, an alumnus of Stanford University, was hired by Google in 2008 as the primary product officer of YouTube and was involved in some of the significant transformations of the platform, including the debut of YouTube Shorts and Music.
Meanwhile, Google and its associated company YouTube have ventured into the realm of Web3 and digital currencies. In 2020, the corporation presented the Blockchain Node Engine, a cloud-based resource for Ethereum-based initiatives and developers.
In addition, Google and Coinbase have joined forces to provide customers the opportunity to pay for Cloud services using digital currencies like Bitcoin this year. A restricted number of customers will have the choice of using crypto assets to settle their Cloud service bills.