By George Ward
Earlier this week, Bitget, a leading cryptocurrency exchange, announced that it is now an authorized Juventus Women’s Football Team sponsor. This team is recognized as one of Italy’s most accomplished football teams, boasting an impressive record of titles, which include five league cups, three Supercoppa Italiana, and two Coppa Italia.
Bitget Committed To Attracting Women Into The Crypto Space
Meanwhile, Bitget decided to sponsor the Juventus Female Team based on the composition of its own company. Specifically, Bitget is proud to have 40% of its female employees in managerial roles, and the exchange takes pride in being an employer that fosters equity.
By sponsoring Juventus’ Women’s football team, the crypto exchange has exemplified its dedication to expanding women’s prospects within the crypto industry, encouraging them to reach their full potential. Gracy Chen, Bitget’s Managing Director, commented on the development.
He said, “we have a profound connection with Juventus Women, whose exceptional athletic accomplishments and unyielding determination have revolutionized the football world. Our decision to sponsor the Juventus Female Team is driven by our desire to introduce the world of crypto to a broader female audience and to inspire women to seize opportunities that come their way. We firmly believe that this collaboration will blossom into a long-term partnership that benefits all parties.”
Furthermore, Tiziana Di Gioia, Juventus’ Chief Commercial Officer, added:
“We are incredibly excited to collaborate with Bitget and join forces in their mission to advocate for gender parity and empower women in all fields, including sports and digital technology. As a prominent football club, we understand the significance of offering equal opportunities to all individuals. We take pride in being affiliated with a corporation that upholds our shared principles.”
In 2021, the Juventus Female Team made history as the first Italian club to complete a flawless season, triumphantly winning all their league matches. The succeeding season saw them advancing to the UEFA Women’s Champions League quarter-finals.
Women’s Soaring Interest In Crypto
Furthermore, Bitget’s decision to sponsor Juventus Women is integral to its ongoing efforts to inspire more women to embrace the cryptocurrency industry. By strategically placing its brand name in public domains and actively participating in events designed to raise awareness of the company’s activities, Bitget is crucial in onboarding new users to the industry.
The sponsorship agreement between Bitget and Juventus Women enhances the former’s endeavour to attract more female audiences to the cryptocurrency sphere and reflects the industry’s shift toward inclusion and greater adoption. Historically, digital assets have been associated with male dominance, but this perception is changing as a broader demographic, including women, is increasingly finding digital assets appealing.
Previously, Bitget was Juventus First Team’s official sleeve partner, and the crypto exchange recently renewed the partnership for the 2022-23 season. As part of the collaboration with Juventus, Bitget will launch a global campaign called Take Your Shot.
The campaign aims to encourage individuals to be bolder in pursuing their dreams, regardless of gender.