By George Ward
Ripple’s Strategic EPL Ad Placements
Ripple, the renowned blockchain company, has attracted the crypto community’s attention after its recent unconventional ad placement at an English Premier League (EPL) football arena. The Ripple logo and name were prominently featured at the corners of the football pitch during the weekend EPL match between Bournemouth and Arsenal.
This strategic move captured the attention of the XRP community, who saw it as a significant step towards re-establishing XRP as a pivotal digital asset in the global financial landscape. Crypto influencer Amelie was the first to tweet about it, which made the crypto community start discussing it.
This placement signifies Ripple’s ambition to attract more retail users from the football community, underscoring its aim to become a viable force in the UK digital finance sector. Following the ad placement, many XRP enthusiasts have expressed bullish sentiments about the future of XRP.
Ripple’s Unconventional Advertising Tactics
Meanwhile, the response from the XRP community has been overwhelmingly positive, with many optimistic about the future of XRP. Brett Hill, the overseer of the xSTIK NFT project operating on the XRP Ledger blockchain, lauded Ripple’s proactive step.
He also encouraged other project developers to be part of the worldwide financial transformation with XRP. However, this is not the first time Ripple has sought to engage an unexpected audience.
In June, the company placed a billboard directly across the entrance of the US Securities and Exchange Commission (SEC) headquarters in Washington, DC. The firm’s “Are You?” billboard and its strategic placement garnered significant attention.
Harvard’s Case Study on Ripple’s Business Model
In a related development, the Harvard Business School recently released a case study titled “Ripple: The Business of Crypto Case – An Analysis and Solution.” Authored by esteemed professors David B. Yoffie, Andy Wu, and Sarah von Bargen, this study sheds light on Ripple’s business model and its potential implications on the company’s IPO valuation.
Crypto Eri, a prominent XRP influencer, lauded Harvard’s reputation for producing insightful case studies. She further said this study will substantially impact Ripple’s IPO valuation, a crucial determinant of a company’s fair market value, before going public.
The case study thoroughly examines the vision of Ripple’s CEO, Brad Garlinghouse, who envisions revolutionizing the global payments industry through the innovative use of XRP. Also, it gives students a comprehensive understanding of foundational concepts like Bitcoin and the blockchain industry.
It also explores Ripple’s unique business model, highlighting its distinctiveness in the crypto sphere and its approach to leveraging XRP for global payments. Harvard’s Ripple business case study also gives students a broader perspective on regulatory dynamics, distributed technology, and crypto platforms.
Ripple’s unconventional marketing tactics continue to capture the imagination of the crypto community, while Harvard’s endorsement signifies a growing acknowledgment of Ripple’s impact on the crypto landscape. Meanwhile, current Coingecko data shows that XRP is up 0.4% over the past 24 hours.