By George Ward
The world of Non-Fungible Tokens (NFTs) continues to evolve and grow impressively. The latest news is that Bluechip NFT project Moonbirds recently signed with Hollywood talent agency UTA.
Kevin Rose (an early-stage investor in Facebook and Twitter) and Justin Mezzell founded the NFT-focused company in February 2022. Also, they have Oddities NFT collections and Proof Collective in their catalog.
Rose, via Twitter on Jan. 6, shared that the deal’s goal is to make the Moonbirds brand well-known globally and not just within the Web3 space. He said:
“What does UTA offer? With a unit of 1,400 professionals, their divisions cover an expansive range of initiatives, including music, film, television, video games, books, sporting, branding and licensing, speaking, broadcasting, fine arts, and marketing.”
PROOF, the business behind the high-level NFT project Moonbirds, has negotiated with leading Hollywood talent agents United Talent Agency (UTA). Rose clarified that UTA would work with PROOF to check, broker, and carry out partnerships and expansion prospects in multiple sectors.
In April 2022, the Ethereum-based Moonbirds project went live, showcasing 10,000 8-bit owl-themed NFTs. According to data from on-chain analytics firm, CryptoSlam, Moonbirds has since generated approximately $619.5 million in secondary sales.
This data makes it the eleventh most successful NFT collection; Doodles and CloneX ranked twelfth and tenth, each totaling around $553 million and $794.9 million. Despite the optimistic UTA announcement, the volume of Moonbirds NFT traded in 24 hours has decreased significantly (57.86%) to $442,747.
However, trading activity over the past seven days has soared by 63.74%.
Tapping Into A Vast Resource
Moonbirds is an Ethereum-built platform that allows users to create, buy and sell digital art, collectibles and assets. UTA is one of the top Hollywood talent agencies globally, with a client base comprising some eminent names in the entertainment industry.
By partnering with UTA, Moonbirds can tap into the agency’s vast resources and expertise to help them grow their platform and create unique experiences. UTA will help Moonbirds with their marketing and promotional efforts and provide access to their extensive network of talents and partners.
The signing of Moonbirds by UTA is another landmark for the virtual world. In September 2021, Larva Labs — the founders of CryptoPunks — were the pioneers in signing a contract with UTA to represent their intellectual property in TV, film, video games, licensing, and publishing.
This move paved the way for Yuga Labs (the new owners of CryptoPunks), who entered into a similar agreement with UTA a month later. Before this, WME and NFT start-up Boss Beauties had secured a deal with one of UTA’s competitors.
This collaboration serves as a reminder of the growth of the NFT space within a short time. With the signing of UTA, the Moonbirds team has positioned the platform for the next level as it continues to revolutionize digital art ownership.