By George Ward
Hyundai Motor India, India’s pioneering intelligent mobility solutions provider and the country’s second-biggest automobile exporter has unveiled the launch of the Hyundai Mobility Adventure on the Roblox Metaverse platform. The launch also includes the Hyundai Pavilion launch in the same space.
The Hyundai Pavilion in the virtual world will be available during the 2023 Auto Expo. Hyundai’s Mobility Adventure is an immersive virtual experience that showcases the power of Web3 through five flagship models: IONIQ 5, TUCSON, IONIQ 6, VENUE N Line, and NEXO.
Music fans can also enjoy Hyundai SPOTLIGHT events. Tarun Garg, Chief Operating Officer of Hyundai Motor India, commented on the announcement. He said,
“We are thrilled to extend our presence on the metaverse for Auto Expo 2023 and explore the future of virtual reality with our groundbreaking inventions, transcending traditional physical experiences.”
The top-level executive further said, “our vision of ‘Beyond Mobility’ is reinforced by the Hyundai Mobility Adventure in the Virtual realm. This move will enable India users to experience our revolutionary product combination.”
“In keeping with our goal of connecting with India’s technologically-savvy younger generation, this initiative will be a significant milestone in the journey,” He added in his concluding remarks.
A Glimpse Of The New Adventure
At the Hyundai Pavilion on Metaverse, users can experience the IONIQ 5, an all-electric SUV with inspiring features, such as its pump-to-plug revolution and vehicle-to-load (V2L) technology.
This cutting-edge innovation gives an insight into India’s future automotive landscape. Hyundai Motor Group will unveil the IONIQ 5, their first all-electric SUV, on the new E-GMP – the Electric-Global Modular Platform.
This revolutionary system is designed to drive the future of clean mobility with advanced battery electric vehicles. Hyundai Motor India’s Mobility Adventure seems ready to be an interactive and enthralling Metaverse experience of Auto Expo 2023 as India prepares for the event.
The Festive Square will be the entrance to Hyundai’s virtual city, allowing users to explore the event and its many offerings at the Hyundai Mobility Adventure. The Hyundai Pavilion’s second zone is a virtual, on-ground exhibit composed of six pillars: Hyundai Spotlight, Clean Mobility, Digital Car Life, ADAS Zone, the Future of Mobility, and SPOT.
At this event, visitors can experience Hyundai’s digitized cars, such as IONIQ 6, IONIQ 5, NEXO, TUCSON, and VENUE N Line. Furthermore, visitors can participate in interactive mini-games to explore the company’s high-tech features, including V2L technology and air purification by fuel cell electricity.
India Culture Zone will provide a fun and engaging experience with activities such as Yoga, dance, and savoring traditional Indian cuisine. Additionally, the zone will feature Hyundai’s ‘Namaste’ sculpture, symbolizing Hyundai’s ‘Progress for Humanity’ vision.
Hyundai utilizes the Auto Expo 2023 Pavilion at Metaverse to connect with customers, promote sustainability, and envision a better future. The Hyundai Mobility Adventure will allow users to meet and interact with one another in a virtual space.
They can choose their avatar in this shared environment. Hyundai is paving the path to a more connected, interactive, and sustainable future with this new digital space.